The BFA GDIM program prepares you for a wide range of creative roles in advertising and marketing agencies, consultancy firms, and companies of all sizes. Most important, you’ll acquire the essential, practical skills, experience, and knowledge you need to develop your own projects and create your own entrepreneurial career path as a graphic designer.
Here are a few roles you can pursue as a graphic design major:
- Median pay in 2020: $53,380 per year (United States Bureau of Labor Statistics)
- Job opportunities as a freelancer or for companies in a variety of industries
- Expertise in brand storytelling, visual and interactive design, and project management
Not the most surprising career path for someone with a BFA in Graphic Design. Graphic designers are experts in brand storytelling. They use textual, visual, and interactive media to communicate to internal and external audiences.
Graphic designers work closely with other functions including product, sales, marketing, and executive teams to craft a compelling story for the company or product(s). You’ll use design thinking and problem-solving skills to develop and execute ideas that inform, inspire, and captivate audiences.
- Median pay in 2020: $97,270 per year (United States Bureau of Labor Statistics)
- Job opportunities in freelancing, advertising, public relations, entertainment, publishing and more
- Expertise in brand storytelling, strategy, and project management
Art and creative directors lead creative teams. They are responsible for managing teams of designers, photographers, and other creative staff. You’ll determine the vision and strategy for a project, product, brand, or company.
The job involves managing skills, leadership, and often budgeting and time management abilities as well as creative vision. You’ll be the person people turn to find creative solutions to the brand’s biggest marketing challenges.
User Experience (UX) or User Interface (UI) Designer
- Median pay in 2020: $75,111 per year (Payscale.com)
- Job opportunities in freelancing, technology, entertainment, app development, and more
- Expertise in brand storytelling, psychology, layout design, design thinking, and project management
UX designers make products (physical and digital), processes, and services seamless, enjoyable and intuitive for users. They must carefully consider how a user will interact with a product. This job blends psychology, design, and engineering together to deliver a product that delights the user.
A career as a UI/UX designer is particularly suited for technologically savvy designers and requires a blend of many skills. This career involves tons of out-of-the-box thinking, creative intuition, and a natural appreciation for smooth design.